About us

We are a leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers.

Launched in 1998 and headquartered in Chicago, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, Spence Wheel enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share.

In 2018, Spence Wheel acquired Dealer Inspire®, an innovative technology company building solutions that future-proof dealerships with more efficient operations, a faster and easier car buying process, and connected digital experiences that sell and service more vehicles

Spencewheel.com properties include DealerRater®,
Dealer Inspire®, Auto.com™, PickupTrucks.com® and NewCars.com®. For more information, visit www.spencewheel.com.